General Marketing & Market Research
Since our founding, IDEMIA has been on a mission to unlock the world and make it safer through our cutting-edge identity technologies. Our technology leadership makes us the partner of choice for hundreds of governments and thousands of enterprises in over 180 countries, including some of the biggest and most influential brands in the world. In applying our unique expertise in biometrics and cryptography, we enable our clients to unlock simpler and safer ways to pay, connect, access, identify, travel and protect public places – at scale and in total security.
Our teams work from 5 continents and speak 100+ different languages. We strongly believe that our diversity is a key driver of innovation and performance.
Purpose
As part of its growth, IDEMIA is seeking a Strategic Marketing and Market Research Specialist to enhance its understanding of the dynamics in the Travel & Transport sector. This key position reports to the Marketing Director, Travel & Transport and aims to analyze market trends, identify strategic opportunities, and ensure consistency in marketing actions.
Key Missions
Market Analysis and Strategic Monitoring
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Track sector developments (technological, regulatory, geopolitical) to anticipate trends.
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Study the positioning of key players (partners, competitors, new entrants) and conduct comparative analyses.
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Maintain an updated knowledge base to support IDEMIA’s overall strategy.
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Provide strategic recommendations based on reliable market insights and data.
Product and Market Strategy Development
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Identify new market segments and diversification opportunities.
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Collaborate with product teams to adapt offerings to target market needs.
Coordination with Operational Marketing
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Ensure the coherence of marketing messages with market expectations, IDEMIA’s strategic positioning, and values.
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Work closely with operational marketing teams.
External Representation and Strategic Communication
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Participate in external working groups (sector associations, conferences, professional events).
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Promote IDEMIA’s expertise through public interventions and communication materials (articles, white papers, studies).
Profile & Other Information
- Master’s degree (Business School, University, or Engineering School) with a specialization in marketing, strategy, or management
- At least 5 years of experience in strategic marketing, market research, or competitive intelligence, ideally in a technological environment or related to the travel and transport sector
- Strong analytical and synthesis skills
- Excellent written and verbal communication skills
- Ability to collaborate with cross-functional and multicultural teams
- Experience in public speaking or representing the company at working groups or conferences (a plus)
- Proficiency in Microsoft Office, especially PowerPoint and Excel
- Fluency in French and English (written and spoken), a third language would be a plus
- Strategic vision and results-oriented
- Intellectual curiosity and ability to anticipate trends
- Autonomy, rigor, and organizational skills
- Team spirit and the ability to adapt to a dynamic and innovative environment
By choosing to work at IDEMIA, you will join a unique tech company, offering a wide range of growth opportunities. You will contribute to a safer world, collaborating with an international and global community. We value the diversity of our teams and welcome people from all walks of life, regardless of how they look, where they come from, who they love, or what they think.
We deliver cutting edge, future proof innovation that reach the highest technological standards and we’re transforming, fast, to stay a leader in a world that’s changing fast, too.
At IDEMIA, people can develop their expertise and feel a sense of ownership and empowerment, in a global environment, as part of a company with the ambition and the ability to change the world.
Visit our website to know more about the leader in Identity Technologies