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Market Intelligence and Strategy Specialist

Purpose

This role performs tasks across different areas like Market Research and Analysis, Field Marketing, Product Marketing, Communications, Promotional Marketing, Marketing Operations and Creative Marketing

Key Missions

  • Defines targeted customer segments and associated messaging
  • Develops market strategies and plans
  • Manages branding, advertising, promotional and communications budgets
  • Creates and coordinates the production and distribution of advertising and promotional materials
  • Works with relevant departments, e.g. Sales for Demand Generation
  • Creates brand awareness in the organization
  • Gathers, analyzes, and interprets marketplace trends and customer data to understand, model and predict market environment
  • Owns responsibility of missions of level 1 depending on the size and structure of the organization
  • Owns responsibility of single products
  • Prepares and reviews advertising and promotional materials
  • Monitors market environment, trends, competition, regulation to support business activities
  • Researches competitor strategy and development
  • Reviews, refines and approves work done by junior team members
  • Participates in executive briefings

    • Profile & Other Information

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