Product Marketing Manager
Since our founding, IDEMIA has been on a mission to unlock the world and make it safer through our cutting-edge identity technologies. Our technology leadership makes us the partner of choice for hundreds of governments and thousands of enterprises in over 180 countries, including some of the biggest and most influential brands in the world. In applying our unique expertise in biometrics and cryptography, we enable our clients to unlock simpler and safer ways to pay, connect, access, identify, travel and protect public places – at scale and in total security.
Our teams work from 5 continents and speak 100+ different languages. We strongly believe that our diversity is a key driver of innovation and performance.
Purpose
Key Missions
Responsibilities:
- Develop value propositions and business cases for new products. Provide strategic direction and technical expertise to product engineering team.
- Produce data sheets, product feature marketing materials, technical user manuals, product specifications, and other related documentation
- Collaborate with Marketing Communications, and R&D teams to support product branding, roadmaps, customer-facing material, go-to-market strategy, and PR.
- Manage product lifecycle from end to end: functional specifications, proposal, product roadmap, implementation, testing, go-to-market strategy, and launch.
- Identify and Build Partnership with technology/business partners whose addition to the company would provide immediate value add to Go To Market Proposition.
- Act as point of first reference for all product related enquiries and work collaboratively with Regional Sales and Marketing Team.
- Work closely with regional sales & Field marketing team to win Projects/Tender regionally.
- Collect and Analyse Sales Data, Market Trend & Competition Landscape within New Mobile Technology Space.
Qualifications:
- Minimum 5 years of experience in Product Marketing, Product Management, Go-to-Market (GTM), or related roles, preferably within technology, software, telecommunications, fintech, or B2B industries.
- Proven experience in product positioning, messaging, product launches, customer adoption, and sales enablement initiatives.
- Strong analytical and customer-centric mindset, with the ability to gather market insights, identify opportunities, and translate customer needs into effective marketing strategies.
- Experience collaborating cross-functionally with Product, Sales, Engineering, Customer Success, and other business stakeholders to drive product growth and commercialization.
- Excellent communication and presentation skills with the ability to simplify complex concepts, engage customers, and influence stakeholders; telecommunications or SIM/eSIM industry experience is a plus but not required.
Profile & Other Information
By choosing to work at IDEMIA, you will join a unique tech company, offering a wide range of growth opportunities. You will contribute to a safer world, collaborating with an international and global community. We value the diversity of our teams and welcome people from all walks of life, regardless of how they look, where they come from, who they love, or what they think.
We deliver cutting edge, future proof innovation that reach the highest technological standards and we’re transforming, fast, to stay a leader in a world that’s changing fast, too.
At IDEMIA, people can develop their expertise and feel a sense of ownership and empowerment, in a global environment, as part of a company with the ambition and the ability to change the world.
Visit our website to know more about the leader in Identity Technologies